Rockwell Furniture Company 2.63

A customer's experience of purchasing a well-crafted piece of furniture from a skilled South African craftsperson can be likened to a foodie seeking out a great meal prepared from locally grown ingredients – in short, it is a life-style choice. Though the visible duration of the products is quite different, the consumer's advantage is rather comparable. The client can be treated as a unique person with particular desires instead of being identified by a non-descript credit card number. Similarly, the furniture maker is a tangible contact with whom the customer can readily interact. Thus the customer can gain a better understanding of the furniture making process.