Our approach starts with solving the data quality issues in our clients’ businesses, so decisions can be made on good “clean” data. We overlay the micro data our client’s house in their CRM’s with macro data. This enables our clients to know who their customers are, and more importantly, how to engage with them.
We fit into our clients businesses at key critical points, such as:
• before a new application is sent for a credit decision
• market analysis for new product development
• acquisition’s campaigns (new, cross-sell and up-sell)
• operational cost reduction processes
• database management for good governance and compliance
• security policies around data handling
• advanced visualisation tools
• online brand management for engagement