The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise an, in particular, to encourage and foster:
First: the development of acquaintance as an opportunity for service;
Second: high ethical standards in business and professionals; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his/her occupation as an opportunity to serve society;
Third: the application of the ideal of service by every Rotarian to his/her personal business and community life;
Fourth: the advancement of international understanding, good will and peace through a world fellowship of business and professional persons united in the ideal of service.