Military Training Limited 1.33

UK-based fitness consultancy company, founded in 2011 by Jon Reynolds and David Cooke, two former serving British Army Officers.

Using precision planning skills and with high standards, honed by their time in the Military, Jon and Dave have picked apart the physical and psychological demands of being active and built a number of physical fitness training services around the results.

Whether it be designing new and innovative fitness programmes, educating the next generation of personal trainers or delivering extremely effective training packages, this company's emphasis is on imparting knowledge of how to involve psychological, physical and emotional factors in planning and delivering fitness.

No Army stereotypes and cliches. It’s time you were shown how the Officers, the Army’s thinkers and leaders do it – smarter, with purpose and always for a reason.