معرض القهوة والشوكولاتة 4.01

About the Coffee industry in KSA:

* KSA’s coffee industry has seen an explosion in both import and consumption in the last few years.

* The estimated size of Saudi coffee market is 50 million SAR/year (more than 10 million US$) coffee sales are expected to outperform tea sales in terms of growth to 2016.

* Between 2011 and 2016, coffee sales are forecast to post value growth of 77.7% in local value terms.

*Premiumisation will be an important growth driver as consumers switch over to packaged coffee drinks.

* Ongoing on-trade strength, underlined by the rising prominence of Western-style coffee shops, will continue to positively affect wider coffee sales as the industry becomes more segmented and as disposable incomes rise over the long term.

*Saudi Arabia boasts one of the youngest populations in the region. Coffee is now considered a modern drink by this demographic and it is becoming a popular drink when friends meet during social events.