Zenco Sales, Inc. 2.93

Zenco sales, inc. emerged into existence on April 15, 1960 at 673 Tabora Street.
Binodo, with barely seven (7) sales workforce selling modest product lines as
Sandals, rubber and leather shoes, plastic combs and towels.

In 1961, amid its flourishing business, Zenco was hit and razed into ashes by a
Disastrous fie; But Mr. YAO KA PAHO – Zenco’s founder par excellence in his own
Right, armed with strong determination and optimistic business foresight, Rose back
From the ruins and reopened at C.M RECTO.

Provincial branch expansion was intiated in 1967 which catered to the
Establishment, one after the other, of store outlets mostly involved in wholesale
Trading in Cebu, Davao, Iloilo, and Naga.

In 1981, Zenco-Rubberworld tie-up was forged. This move to harness the
Manufacturing potentials of RWPI and marketing capabilities of Zenco was prompted by
Mr. YAO KA PHO’s unstinted commitment to gain and ensure Zenco’s pre-eminent
Place and lead in the domestic shoes industry.

Its Trade name “FOOTSTEP” was introduced in 1972 and has since then
Become the marketing arm of Zenco sales, Inc.

In 1989 House brands such as DESIGNER shoes for Ladies; CAMBRIDGE shoes
For men; the 100% KYDD shoes for children was launched.
Company‘s advertising, TOO, went on an intensified campaign and promotions
As it embarked into sponsorships that made FOOTSTEP become the official shoes
For different Beauty pageants like BB. Philipinas, Mutya ng pilipinas, Ms. Phil.
Photography and Supermodel. Along this Advertising thrust, Zenco had Likewise
Contracted several TV and Movie Personalities to increase and promote product
Awareness and Visibility.

With a solid marketing network, Zenco Footstep has the strongest foothold in
The marketing and selling of footwear items in key market places up north and down
South --- A competitive edge which remains unequalled in the industry.

The company’s corporate strategies and direction has been guided
Deeply by a vision, inspire by zenco’s beloved FOUNDER AND CHAIRMAN –
MR. YAO KA PHAO, which has to date become Zenco’s marked tradition values, and way
Of life characterized by sustained industry, responsibility, dedication, Teamwork,
Competence, and a steadfast will which serve as necessary incentives in facing the
Challenging years ahead, thus surpass more than what the company had Accomplished in the
Past 50 years.