Victoria Court - San Fernando 2.57

In 1970, Mr. Angelo King (AK), known as the patriarch of the King's group, noticed how well the motels are doing. Making mathematical computations in his head, AK's imagination caught are in the prospect of venturing into the motel business. He was bent on entering the business and decided to work on something most motels failed to give their clients QUALITY SERVICE.

It was in August when AK opened his first motel venture in Pasay City. He named it Anito Lodge, after a Tagalog god or deity. The first venture led to another. AK opened his second motel in 1973 and named it Vinta Lodge. It is located in Pasig where a potential market of moteliers is evident. Soon, more motels came under the belt of the King family.

The year 1980 not only meant the beginning of a new decade for the Company but it also marked the entry of AK's sons Archie and Wyden, who are said to be the prime movers of the Company's second generation of drive-in hotel expansion and growth in 1984. The advent started on with the opening of Akasya Lodge in Sta. Mesa, Manila; the Company started to evolve and setup district offices. Divided into North and South districts, they focused their attention to the problems and pressing concerns of each motel in a professionally managed manner.

From that time on, the company's thrust is to provide quality lodging hotels and services at premium prices. Amenities such as colored TV, bathtubs, Jacuzzis and air conditioners were likewise provided. Thus, the term "drive-in hotel" was coined for the succeeding Company establishments.

The almost simultaneous opening of Anahaw and Anito Royale in 1985 brought with it the introduction of mega rooms which where known as "VIP" rooms. They became popular and increased in number when talks of AK's imminent semi-retirement became prevalent.

It was then that Mr. Archie King (ARK) named his first hotel Panorama Enterprises, Inc. a 38-room property in Pasig, which he branded as "Victoria Court". This property was the most innovative and the classiest motel of its time because of its first class amenities - bigger rooms and thematic atmosphere.

Just after this, Fiesta lodge was purchased; it is now called Victoria Court Cuneta. Although it was operational upon purchase, renovation was done slowly but surely, restructuring and reshaping the establishments into an all-suite drive-in hotel better than Victoria Court Pasig, with its unique motifs, suite rooms, and mezzanine jacuzzis.

After a few years of operations, Victoria Court Pasig performed beyond expectation. This gave birth to the Victoria Court group, and soon, a logo was drummed up, depicting a classy but mysterious-looking lady in a hush-up motion, with a background of black and silver. It supposed

The rest, as they say, is history.