The Sai Center was started in APHB Colony, Srikakulam, under the name of the "SATHYAM SIVAM SUNDARAM Seva Samithi" on 12th August 1998. The Sathya Sai Organization originated "to enable its members to undertake service activities as a means to spiritual advancement."
Sathya Sai Baba stated that the main objective of the Sathya Sai Organization "is to help man recognize the divinity that is inherent in him. So, your duty is to emphasize the One, to experience the One in all you do or speak. Do not give any importance to differences of religion or sect or status or color. Have the feeling of one-ness permeate every act of yours. Only those who do so have a place in this Organization; the rest can withdraw."