The company aims at the ultimate purity to be delivered to its clientele. The company started its journey from the year 1977. In this long journey, the business has grown from a retailer to a jewellery wholesaler. By 2014 Pavithra Jewellery became the authorized wholesale dealers of Kisna Diamonds. More than all these successes the company has got, the love and trust of its clientele are considered as the greatest achievement it has ever received.