Urban Outfitters Hong Kong 4.16

Urban Outfitters is a global retailer with a boutique approach.

Does that sound like a contradiction? How about this: Urban Outfitters is the biggest small retailer in the world.

Still confused? That’s because we didn’t start Urban Outfitters to make sense on paper and we certainly never thought we’d be writing something like a brand bio.

Hell, we don’t even have a logo.