P/COC is for peacock
A large & colorful pheasant known for its iridescent tail.
The term only refers to males.
Just like our brand. P/COC is a symbol of charm, pride and masculinity. It's in its nature to be distinguished & unique.
- See more at: http://www.picoc.eu/picoc.html#sthash.7wbWHEej.dpuf