Holy Tails is a company that by selling name tags for pets tries to motivate customers to support and be more aware of animal care, in order to raise 20% of the profits of each sold product, so they can find homes for the animals without voice. It is very unfortunate the unawareness of the citizens regarding this issue, where the lack of commitment and love leads them to abandon this animals in the tough streets of a city like Cali, where there are approximately 10,700 stray dogs and 1,500 cats, according to zoonosis.