Purebaby Middle East 2.66

In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s founder and Creative Director, was unable to find quality organic garments. “When I couldn’t find a range to meet all my needs – fashionable, organic, functional and most importantly affordable, I was inspired to create it myself.”

Purebaby’s vision is to create fashionable baby wear whilst never compromising on social responsibility, and to always use beautiful, pure organic cotton to look after and care for babies.

Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable – beautifully designed beautifully organic.

Visit us at our Dubai Festival City Mall branch, the first Purebaby store in the region.

Follow us on Instagram @purebabyorganicme for updates, news and promotions.