Mini Melts the ice cream dream 2.27

Mini Melts ice cream has been a great success in The United Arab Emirates since we opened our state-of-the-art factory, in Sharjah, last year. We now have a number of locations in Sharjah, Dubai, and Ajman.

The Mini Melts factory, which covers 10,000 square feet, has been purpose built with state-of-the-art equipment. In particular, the cryogenic equipment that we use is the most sophisticated ice cream cryo machine in the world today. The factory is ideally located to enable us to supply Mini Melts ice cream across all the countries in the Middle East.

We launched Mini Melts ice cream in the Middle East in March 1999, at the world renowned Dubai shopping festival. Its success was fantastic. In particular, Mini Melts was loved by the local Arabs to cool them down in the 120 degree heat. They'd never seen ice cream like Mini Melts before!!!

We have plans to launch Mini Melts in Saudi Arabia, Qatar, Bahrain and Kuwait in the future.

Mini Melts ice cream is now manufactured in seven countries, and is also sold in a further twenty countries.

If you live in the Middle East, or anywhere else in the world where Mini Melts ice cream is sold, we are interested in your thoughts on the ice cream. We also want to know any flavors you would like us to introduce into the Middle Eastern market.