Mala Media 2.27

Next-generation marketing that takes brands from zero to hero in both traditional and digital media spaces is what differentiates web-savvy PR agency, Mala Media.

Headed by well-known PR executive, Mary-Ann Fowler, and media personality, Leigh-Ann Mol, we are a dynamic integrated PR and social media agency firmly focused on branding, business and bottom-line success.

Our clients range from an array of luxury brands and retail leaders to nationwide events, and include Schwarzkopf, Gary Rom Hairdressing, Galderma, Skin Creamery, Arthur Kaplan jewellers, World's Finest Watches, Luxco (Michel Herbelin), The TOPS at SPAR Wine Show and The TOPS at SPAR Bierfest.

Our clients come to us via referral.

Putting the spin on traditional PR

Warren Buffet’s maxim, ‘it takes 20 years to build a reputation and five minutes to ruin it’, defines our strategic PR approach. We understand the importance of sound reputation management, especially within the sometimes fickle new media context, and place more emphasis on what others are saying about our clients’ brands than what we say about them ourselves.

That means proactive monitoring, management and engagement of traditional and digital media, with quick turnaround times to ensure the brands we represent make the headlines for all the right reasons.

Mary-Ann Fowler heads up our PR division, and boasts more than 20 years’ experience in public and media relations in the retail, FMCG, online, consumer and lifestyle sectors.

Her strength is conceptualising solid communications plans that positively build brands while maximising media coverage and marketing spend. This is a skill Mary-Ann honed while working in various PR and marketing-related roles for companies such as Taryn Fritz Public Relations, L’Oréal South Africa, Johnson & Johnson, Clarins and EMI Music.

Mary-Ann’s most recent positions included PR and events co-ordinator within the Professional Products Division of L’Oréal South Africa – a post she held for 10 years – and senior account manager at Taryn Fritz PR, where she was responsible for two of the agency’s major accounts.

Future-proof digital marketing

We’re passionate about new media, and have extensive experience in managing brands’ online presence. We know that social platforms like Facebook and Twitter are powerful branding tools, and are well-versed in using these channels to successfully enhance digital exposure.

A critical component of effective web marketing is search engine ranking; we’re able to optimise clients’ websites to ensure improved rankings and increased web traffic.

Our social media division is managed by Leigh-Ann Mol, well-loved as a radio broadcaster for 16 years and with almost 130,000 twitter followers of her own. Leigh-Ann held the position of 5FM website administrator for eight years and oversaw the brand’s social media activities for four years.

She is the brains behind all our digital campaigns, which effectively extend our clients’ marketing reach while helping to cut back on some of the costs associated with traditional marketing channels.

Whether you’re looking to manage your brand’s image in mainstream media, in new media or need a hard-working hybrid solution that does both, Mala Media is your first choice for next-generation marketing.