Pioneering the extraordinary!
We do it differently, if it makes a difference
VOICE
Challenging- We’re going to ruffle some feathers
Visionary- We’re ready for what this country is becoming
Irreverent- We don’t tow the corporate line
Optimistic- We make a difference
GOALS
We are African
We are fun to work with- we keep clients for life
We create wealth for our people
Agents and franchise owners want to join us
VISION
Do what you say, say what you mean
Treat everyone with respect and dignity
Actions speak louder than words
BE different but be better
ATTITUDE
Leapfrog belongs to all of us
When everyone else is zigging, we zag
It’s not sometimes about the people, it’s always about the people
We challenge conventional wisdom
We set our own standards and aspire to be world class
PERSONALITY
Leapfrog is original, creative, passionate and daring. It lives on the forefront of thinking- it is intelligent and it is smart. Like a true innovator, it thinks fresh and it thinks big, often challenging the norm and pushing the boundaries.
Leapfrog is not shy, it stands out from the crowd and loves attention. It doesn’t do mediocrity, despises grey. It has a quirky sense of humour, is optimistic and likes to make people happy. It is spirited and bold, seeking originality, rewarding passion.
But Leapfrog is not a flash. It is not driven by looking good and it creates no veneer. Its spirit comes from its transparency which reflects its huge heart. There is a genuine motivation do to better and make it better for the people who are involved. With generosity, sincerity and know-how, Leapfrog is pioneering for improvement.