GAVIN RAJAH CONCEPT 3.91

Gavin’s corporate clients range from Nike, Investec, Rothschild, Guma, De Beers, Old Mutual, AngloGold Ashanti, Oasis, Distell, Intel, Tanzanite Foundation, BMW, Sun International, HSBC, Tommy Hilfiger, Visa, Jaguar, Glaceau, SAB Miller, One&Only and The Coca Cola Company. His experience in strategic marketing and eventing has led him to acquiring a reputation in the industry second to none. He prides himself in associating with only the best in the industry and delivers above expectation. He has conceptualised the SA Designer Collections, Cape Town Fashion Week and the Cape Town Flower Show.

He has served on the Advisory Board for the Cape Town Routes Unlimited on Conventions and Incentives and the Events Advisory Board, the legislative body that is responsible for the tourism and marketing of the Western Cape. In 2003 he re-positioned the premiere wine auction in the country and the 3rd largest in the world, now in its 35th year, the Nederburg Wine Auction. Gavin was appointed the Launch Director for Tommy Hilfiger (US) roll out in South Africa. This resulted in him working in close collaboration with Tommy Hilfiger (USA). Gavin has also held the position of Creative Director/Convenor for DUBAI COUTURE WEEK.
He sold a 60% stake in his marketing/event business in 2005 to a multi-national listed company (MIH Holdings). He left this company to pursue bespoke projects, which he is passionate about. With this move he has resigned as a director of both Cape Town Fashion Week and Cape Town Flower Show, which he founded. He also founded and used to co-own Durban Fashion Week. He has consulted to numerous cities in the formation of their fashion weeks (Dubai, Stockholm, Shanghai). 2011 sees his company being appointed to design and manage the Abu Dhabi F1 Grand Prix after parties and fashion events.

2006 heralded the start of his personal initiative; called “POSI+IVE” (www.positivecollection.co.za) to raise funds for HIV/AIDS infected children. Targeted, specifically, at children who have contracted HIV/AIDS due to sexual abuse. He launched this project in collaboration with British artist Craig Kilford with the intent to raise awareness of HIV/AIDS through the combined efforts of artists, fashion designers and the performing arts. Seal and celebrity international models headlined this event together with international designers. This event has been sponsored and adopted by Sun International. He has since enlisted the support of John Legend and Kelly Rowland amongst others.

Today Gavin’s work is largely based on creative direction and bringing a new sense of aesthetic to client’s creative needs. His clients extend into Africa, Middle East, China and a large part of Europe.

Most of all Gavin prides himself in delivering work, which exceeds client’s expectations, and is most comfortable working with clients that want to lead instead of imitate. He believes in long-term relationships and developing individual rapports with his clients.
GRC are finalists in the EventSolutions Spotlight Awards to be held in Las Vegas in March 2013 in the following categories: Event Designer/Creative Director of the Year, Event Producer of the Year, Event Company of the Year and Event Planner of the Year.

GRC won Event Producer of the Year 2013 in Las Vegas at the Event Solutions Spotlight Awards