Eerste Geluk Motors strives to be the leaders in providing beneficial and responsible business to consumers by complying with the following:
• Business must serve the good of the people.
• Business that serves the good of the people requires competition.
• Business that serves the good of the people is based on merit.
• Business that serves the good of the people takes place globally.
• Business that serves the good of the people must be sustainable.
• Business that serves the good of the people demands responsible.