Alpha Lifestyle Group 3.52

OVERVIEW:

Alpha Lifestyle Group (Pty) Ltd is a boutique entertainment and communications company. The entity is based in Cape Town, South Africa. Founded in August 2013 with the aim to bring about change in the Cape Town urban entertainment, Alpha Lifestyle Group grew from a small record label unearthing new talent to a power house company that elevated young musicians into internationally recognized brands. To this day, the company has contributed to the emergence of international mega stars from South Africa and Nigeria.


SERVICES:

Record Label
Artiste Management
Events Management
Marketing & Brand Development
Celebrity Public Relations


VISION:

Alpha Lifestyle Group foresees an industry that is fair to artistes. We are working towards being the leading entertainment company in South Africa and across the continent while simultaneously reaching out to under privileged communities through outreach programs and talent scouting.


MISSION:

The company creates platform for aspiring artistes and elevate them to greater heights through a cutting edge PR practice and artiste development, breeding new age leaders that are financially educated and socially responsible.


PROJECTS:

-HIP HOP EXTRAVAGANGA (the street party)
-JUNE 16 UNIFORM PARTY (in association with Upstairs VIP Lounge)
-ECLIPSE E.P (collaboration project between Principlez and BazaSon)
-SPRING MEETS SUMMER MINISKIRT AFFAIR 2013
-SPRING MEETS SUMMER FEST 2014 (miniskirt affair)

ARTISTES:

Principlez (Hip Hop)
Sphura Thee Level (Afrobeats/ Hip Hop)
Anonimas DJ (House)
Ellie The Rapper (Trap Soul/ Afrobeats)



CELEBRITY PR CLIENTS:

Myro (Nigeria)
Raf Don (South Africa)
SeYda (South Africa)


PROJECTS:

BazaSon & Principlez - Eclipse EP (2014)
Principlez - Original Alpha EP (2016/ 2017)


ACCOLADES:

* BazaSon & Principlez - Best Video 2014 (All Africa Music Awards - Nigeria)
* BazaSon & Principlez - Best Video 2014 (Ibiza Music Videos Awards - London)