The George Washington University School of Business 4.61

At the George Washington University School of Business we set the bar above the bottom line.

We value profits, but on top of them, we also value how they’re made. That’s why we’re adding a new dimension to how we measure success: not just in profits and power, but also in responsibility and its integral role in shaping society.

This added dimension gives us a competitive advantage. It helps us gain a better understanding of the true cost and value of our decisions, and the awareness to make them smarter moving forward.

Adding this to every decision we make is helping us stand out. Because when we look past the balance sheets everyone else is focused on—when we look deeper into what’s actually driving them—we give ourselves an edge in competitive markets across the globe.

And that’s our idea of good business.