Scottsdale Independent 3.21

Originally published as "The Rancher" and serving the McCormick Ranch area, the Scottsdale Independent today serves the entire city of Scottsdale with a unique and innovative rotating distribution zone. The newspaper is home-delivered each week to 15,000 homes in a different area: One week in North Scottsdale, the next week in the Scottsdale Airpark area, the third week in the Ranch areas and the final week in downtown/South Scottsdale. Over a four-week period, the Scottsdale Independent reaches 60,000 different homes in the city.