MODA Hollywood 4.21

MODA Hollywood (Museum Of Digital Art)

DIG-IT-AL!

MODA Hollywood is a creative space in Hollywood dedicated to digital art. (although, every art medium and form is encouraged) We want to document how the digital revolution will affect artists in the future and impact the art world.

"Museum" comes from an Ancient Greek word used to name one of the worlds first great centers of study and learning, (around 300 BC). "The Musaeum" at Alexandria, Egypt, translates as; "Institution of the Muses". - A sacred place devoted to learning and the arts. It was under the divine protection and inspiration of the Muses. The Musaeum was like a small university and included The Library of Alexandria.

MODA Hollywood will embrace the original meaning for "museum". Rather than fill its rooms collecting "objects" and "things", MODA wants to inspire people's creativity. It should be a mecca for artists who want to use the space to work on new ideas, collaborate with other artists, create art performances, sell art and display their work to others. Art that is exhibited or performed will be digitally documented for the museum. Later it will be shown on digital screens, using virtual reality or with 3-D imaging technology developed in the future. This is how a digital museum collection will be assembled in the 21st century...

MODA is a space for designers, dancers & divas in Los Angeles who consider themselves artists and what they do a form of art. This includes not just paintings and sculpture, but would include anything from a fierce haircut, a food recipe, clothing design, song etc. In this era of "Mediacracy", where everyone can have a blog or website to promote themselves, we are looking for superior talent - people who have something to show or say that would be interesting to more than just their mothers.

MODA Hollywood's other goal is to give a new meaning to what digital art is. Since an artist's final product is usually a digital file, (and most digital art is made as a digital file), the idea of selling art as digital files is promoted. (a new medium for art) - In 2016, MODA will continue to explain the advantages to selling art as digital files and how it will work.

The Digital connection - The ultimate goal is creating a community digital billboard where LA artists can exhibit their art to the public. (In the future, everyone will be an "Artist", - for 15 seconds...) Money will be raised for this sign and each artist that qualifies will get 15 seconds to display their art on it. Up to now, artists could display their art to the public with large murals painted on buildings. With a digital billboard, many more artists could be represented in public art.