When I originally changed my business model back in 1995 to be the first Green cleaner in San Francisco, “green” meant terms like wholesome, pure, natural and free of harsh or cancer causing chemicals. But the term “Green” in the cleaning Industry has been hijacked and is NOT what the consumer thinks it is. “Green” Cleaning is unhealthy and exposes people to more chemicals. We are the Healthy Choice because all dirt and grime as well as our environmentally safe cleaning products are all rinsed away. You are left with safe, odorless, just plain CLEAN.