Ecotrust 5.09

Ecotrust’s role is to innovate, invest and inspire in ways that create wellbeing for people and the places they live. We are:

1. An incubator for social enterprise, designed to identify and test deep innovation;
2. A capital vehicle for investing in promising innovations, both to prove concepts and to scale them.
3. A growing constellation of public, private, for-profit and nonprofit organizations designed to inspire change around the world.

How We Work
The challenges of the 21st century are immense, but at Ecotrust we believe that true wellbeing is possible. To get there, we need radical transformation of current institutions — those ways of living from banking to building, from transportation to tree harvesting, that dominate our lives.

We see urgency in building up an economy that restores nature and invests in people. And we believe the way to build that economy is through bold experimentation in the bioregion we call home — the Pacific Northwest. We are continually creating and supporting new businesses, nonprofits, alliances, networks and programs that build wellbeing in nature and community and deliver economic prosperity. The industrial economic model that’s reigned for the last 300 years simply can’t last. It’s time for a more natural model of development. At Ecotrust, we believe the new economy starts here — in our backyards, communities, cities and regions.