Visit Peak District & Derbyshire is the official tourist board, working with public and private sector partners to promote the Peak District holiday destination.
The Destination Management Organisation carries out marketing, advertising and promotional campaigns to attract visitors to the area, encouraging them to stay longer, and explore more.
Visit Peak District also run www.visitpeakdistrict.com, a leading website for the area and a range of quality publications designed to attract and disperse visitors around the holiday destination.