Swiss Watches Direct is an established UK Internet watch company founded early in 2005. We specialise in the sale of perfect condition, brand new authentic watches sold at discount. Our watches are all sourced from authorised dealers, generally within the UK and Europe, with all watches having originated from the manufacturer's factory in Switzerland. Swiss watch brands include TAG Heuer, Omega, Breitling, Longines and many other Swiss watch manufacturers such as Baume et Mercier, Cartier, Jaeger-LeCoultre and IWC. We specialise in TAG Heuer, Omega, Breitling and Longines watches.