Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionised the cruise industry by offering guests the freedom and flexibility to design their ideal cruise holiday on their schedule. Today, Norwegian invites guests to “Feel Free” to explore the world on one of 14 purpose-built ships, providing guests the opportunity to enjoy a relaxed, resort style cruise holiday on some of the newest and most contemporary ships at sea. Norwegian Cruise Line has also introduced Premium All Inclusive in the UK. This offers guests unparalleled flexibility at sea by bringing more elements into the upfront fare, including a selection of premium alcoholic and non-alcoholic drinks, service charges and gratuities.