Iris Worldwide 4.62

We build Participation Brands.

In the era of ‘Participation’, brands have the potential to leap the tracks from being just another credible option in a crowded category to becoming a vital and vibrant participant in consumer and business lives. In fact, if they’re not making that leap, chances are they’re already on their way to becoming obsolete.


This makes iris an agency whose time has really come.

We have deep expertise in helping to turn brands into ‘Participation Brands’; in helping them to become more purposeful and provocative; to innovate more in their categories; to shape culture; to harness the power of involvement to grow efficiently; ultimately to survive and thrive in the era of Participation.

We are all about the blend.

We’re only able to live up to the promise because we make it easy for brilliant talent from all sorts of commercial, creative and cultural backgrounds to team and collaborate effectively around client challenges.

At iris there is no dominant ‘discipline gene’, no departmental silos and no personal ego. Just a diverse and deep array of specialists who have one thing above all in common; they are natural born collaborators operating in a no borders, no boundaries, no bullshit environment. Not only does this take us to some extraordinary places with our clients, it tends to make the experience of getting there as rewarding as the destination itself.