GoOpticians.com is a new kind of online optician. We strive to provide new, innovative and quality optical goods at competitive prices. Our sales are backed up by professional opticians with years of experience in eyecare. Our free advice service offers advice on optical matters* to enable customers to make a more informed choice on their glasses, contact lenses & anything else eyes! Our local optician directory enables you to find recommended independent opticians in your location & recommend your own.