Birmingham city centre, known by locals as town is the business, retail and leisure hub of Birmingham, West Midlands. Following the removal of the Inner Ring Road, the city centre is newly defined as being the area within the Middle Ring Road. Birmingham City Centre is undergoing massive redevelopment with the Big City Plan. This means there are now nine emerging districts and the city centre is approximately five times bigger.DistrictsCity Centre CoreWestsideEastsideSouthsideJewellery QuarterGun QuarterHighgateLadywoodDigbethMajor stores House of Fraser WH-Smith Waterstones Primark Debenhams Selfridges John Lewis Apple Store Following the removal of the Inner Ring Road, which acted as a "concrete collar" "under which pedestrians would be forced to walk through intimidating, dark and stinking underpasses" and prevented the expansion of the city centre, a massive urban regeneration project known as the Big City Plan has begun.