Birkdale Physiotherapy & Sports Injury Centre 1.33

Birkdale Physiotherapy & Sports Injury Centre was opened in Birkdale Village in May 2000 by David Wordsworth, and has since established a local and regional reputation for excellence (and value for money) in the provision of Physiotherapy Services.

David’s philosophy at Birkdale has always been to optimise recovery time and return to function by treating the CAUSE of the condition rather than the symptoms.


Simply put:

Assessment:

· ‘Listen’ to what the patient is telling you; then: use 23 years of ‘hands on’ experience to establish a diagnosis and agree a treatment plan.

Result:

· An understanding between the patient and the therapist as to requirements and expectations of treatment. Trust is created as to therapist’s knowledge, skills and motivations.

Treatment:

· Do something useful to make the patient better; then: tell them what you did and how to do it to themselves to continue the recovery process or prevent the condition recurring.

Result:

· The patient has an understanding of the condition, has received some treatment and is empowered with the information they require to continue to self treat, knowing that the therapist is available if required.

Further Result: Less attendances for treatment required, therefore less financial outlay by patient, therefore more ‘word of mouth’ recommendation: Everyone’s Happy!

This approach has been criticised in the past as a poor business model, but 12 years of running a Clinic on this basis has led to a busy Sole Practitioner Based Practice working in a small village based setting on predominantly ‘word of mouth’ recommendation.

Which is the way we like it.