Rediffusion Singapore 丽的呼声 4.79

ABOUT REDIFFUSION

Rediffusion Singapore is a company, which originally pioneered cable radio in Singapore, and has touted itself as Singapore's only subscription radio service and the "1st in the WORLD to broadcast on DAB+ (Digital Audio Broadcasting Plus). Founded in 1949, Rediffusion Singapore was a subsidiary of Broadcast Relay Services (Overseas) Ltd, based in the United Kingdom, until the late 1980s, when the British-owned Rediffusion conglomerate was broken up. In the 1960s and 1970s, the station's dialect programmes enjoyed a strong following, and many households were fitted with the Rediffusion set. When the Speak Mandarin Campaign was launched, Rediffusion was required to stop all dialect programmes by 1982. Facing the ban and increased competition from free-to-air radio, subscription plunged. By the 2000s, Rediffusion had become a shadow of its glorious past.

In April 2012, Rediffusion was under receivership and went off air on 30 April. Its branding and some of the assets was brought over by Eduplus Holdings in June 2012. The new Rediffusion will relaunch in early 2013 with fresh content and a new identity, but will preserve its history. It will produce original content that will be distributed over multiple platforms, which will include VOD, cable, mobile, wireless devices, social media and other platforms. Rediffusion will have its’ own ‘Rediffusion Originals’ that include talk shows, news, entertainment, business, fashion, lifestyle and TV specials. Rediffusion’s goal is to provide relevant, diverse, exciting and uplifting programming geared towards the international market.

Website: www.rediffusion.com.sg