Nourish SG 2.59

Hi there, we at NOURISH are united by a common passion and cause in health and wellness. After discovering the strong relationship between diet and health, we came to believe that today's epidemic in degenerative diseases such as cancer, heart disease, dementia and others, have largely been caused by modern agricultural and food manufacturing methods and practices among other things. Numerous scientific studies have strongly linked practices such as genetic modification, use of toxic pesticides, herbicides, antibiotics and synthetic growth hormones, industrial farming practices such as CAFO (confined animal feeding operation), use of various harmful additives in food production, as the primary cause of cancer and other degenerative diseases.

Fundamentally, these practices have actually redefined the word FOOD. If the definition of FOOD is any substance that is eaten, drunk, or otherwise taken into the body to sustain life, provide energy and promote growth, then many of the things we take as FOOD today, does not really fit the definition anymore. After all, if something damages the body, can it really be called FOOD? It is important to note that many of the current practices of the food industry are not only damaging to health but to the environment as well and they are therefore unsustainable. Furthermore, we are seeing that despite the proliferation of healthy foods vendors, really healthy food, however, is still not as easily obtainable as it ought to be & not at a price perceived to be affordable to most.

To add to all the problems from the supply side, on the demand side, consumers have largely been ignorant and/or misinformed. The fact is that many people are not aware of what they are really eating and the effects it has on their health. People usually do not change their dietary habits until they are left with no choice as eating is a highly emotional habit, although many do not realise it. Emotion is too often the most powerful driver of behaviour when it comes to eating. Permanent change in eating habits & lifestyle usually requires a lot more than the occasional nagging by a loved one.

Thus, as we learned more about these problems over time, we became convinced that we have been called to do something to be part of the solution. Obviously the solution involves going back to eating what nature has provided and avoiding processed products and those with synthetic additives. However, we also discovered something else very important in our journey. Upon learning many truths about the food industry, naturally we came to question why farmers and food companies all along the supply chain have resorted to harmful methods and practices and we came to the conclusion that the root of the problem is actually the age-old disease of the love of money. As the saying goes, the love of money is the root of all evil. We therefore realise that first and foremost, if we are to be part of the solution and in order not to repeat the same mistake, we absolutely must have an unshakeable commitment to always put people first above everything else. We realised that this must be the spirit at the heart of everything we are going to do.

The more we learn, the more we realised that the challenges facing us are tremendous. We believe that if we are to effectively make any significant impact on our community, we will have to significantly raise the awareness that we are all in this together, that no man is an island, that one's action has consequences on another and if enough people work together, we may have the hope of turning things around.