Miniso Singapore 3.97

MINISO, a Japanese fast fashion designer brand, was jointly founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu in Tokyo, Japan. Miyake Junya is also the chief designer of MINISO. MINISO advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern.
MINISO pursues a “simple, natural and quality” life philosophy and a brand proposition of “simplicity and going back to the essence”. It launches new products every seven days and the low-price but high quality products are popular among customers. MINISO positions itself as the fast fashion chain stores, whose core values gain popularity among consumers and lead the market to a new trend of “superior products consumption”. MINISO Co., Ltd. has been operated since 2013. It established in China in September of the same year, expanding across China since then.
MINISO has been expanding globally since its establishment in 2013. It has opened more than 1,400 stores around the world within three years and its revenue hit USD 75 million in 2015, which is expected to reach USD 1.5 billion by 2016. MINISO is regarded as a fierce competitor by some well-known enterprises such as UNIQLO, MUJI and Watsons. It is also deemed as “the biggest enemy” by the Chinese Apple Inc. distributor. Currently, MINISO has signed strategic cooperation agreements with 40 countries and regions, including the U.S., Canada, Russia, Singapore, Dubai, Korea, Malaysia, Hong Kong (China), and Macao (China). On average, it opens 80 to 100 stores monthly and it is anticipated to open 6,000 stores all over the world by 2020, with global revenue of USD 9 billion.
MINISO has been advocating the philosophy of quality life and respecting the needs of customers. It dedicates itself to providing customers with quality, creative and low-price products. Those simple, natural and fashionable commodities with prices between RMB 10 and 29 are popular among people aged from 18 to 35.
MINISO also creates a new business style, which combines fashion and leisure together, becoming the main force in department stores and shopping centers with catering, fast fashion clothing and entertainment industries. When realizing its advocacy of “fast fashion” towards quality life, MINISO also focuses on building brand new recreational shopping atmosphere, so that customers can experience happiness, fashion and healthy lifestyle in MINISO.
MINISO always optimizes its product structure and pays close attention to product management. It persists in selecting fine materials from all over the world. Over 80% of its design is originated from Japan, Korea, Singapore, Malaysia, China and other countries. While insisting on selling high quality and creative products, MINISO also attaches great importance to customers' shopping experience and provides thoughtful service to them. Most MINISO stores locate in the large shopping centers in downtown areas, with a purpose of building a brand which stays close to people’s lives and possesses high fashion. MINISO endeavors to deliver excellent shopping experience to customers all the time.