Mindshare Asia Pacific 4.77

Why are we purple?

In 1997, a group of people from JWT (blue) and another group of people from Ogilvy (red) came together to form Mindshare. Well, red and blue make purple. We haven't turned back since.

What is the relationship between WPP, GroupM and Mindshare?

WPP is the world leader in marketing communications. Several companies are listed under WPP including GroupM agencies, Ogilvy, Bates, JWT, Grey, Y&R, and many more. GroupM is a WPP company, and Mindshare is an agency within GroupM.

You can find a full list of WPP companies here: http://www.wpp.com/wpp/companies/company-list.htm

What is the Mindshare story?

When we started in 1997, we wanted to change the ad world, take the media industry by storm, destroy the existing order and create a new collaborative world around media with us at its heart. And we did.

People laughed at our name because it was different. But we chose the name for a reason. It was about being collaborative across borders, clients, media owners. We stand to be at the centre of an open and collaborative world of media at its heart.

We are a radical start-up, challenger, adolescent brand. We are anti-establishment.

House of media

Before Mindshare, full service agencies ruled the roost. We came in with a new proposition. Media could be a start point for all communication. That put the fear of God in full service ad agencies. Mindshare's creation marked the end of the old full service agencies: their decline came with our rise. Back then, this concept was truly ground breaking – and it defined us as a radical brand.

No rules, just results

Mindshare is a team game. We are a global network working together for the benefit of our clients, and we don't let barriers get in the way of our results. Our success is about speed. We don't talk about jargon, we get results.

Global network by design

We are the first truly global network. We were deliberately designed to be a global company. Today, 80% of our business is global.

Asian company

We're an Asian company. London was too close to the old citadels of power. Asia was different, under the radar. We launched Asia, then Europe, then the US – today, we are the most balanced global network compared to all our competitors. We continue to balance the old world and the new emerging world better than anybody else.

Mindshare broke the mould in two critical areas.

We fired the starting gun for the whole world of media agencies. There was no Omicom or Publicis before we created Mindshare. We started the race. We started the need for scale.

We were the only company that WPP had ever created. All other companies were acquired. We are still run by our founders. Fourteen years ago, there was 0% revenue coming from media for WPP. Now it's over a third. We were, and still are, the portal to the best of WPP.

We were the first to recognize digital, then partnership, and integrated communications, to name a few. Our competitors are always playing catch up with Mindshare's propositions. We are a challenger company, and at the same time, we are the market leader. We destroyed the ad space and created a whole new one.