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Shark was established in April 1997 by a team of young sport and fashion lovers, is a brand of highly designed technical timepieces created for the style conscious consumer. Our mission is promoting our viewpoint of sport-fashion to everyone and this philosophy is what inspired our team. We remain true to that with every single watch we design.

As our name, Sharks are found in all seas and are common to depths of 2,000 meters (6,600 ft). They generally do not live in freshwater although there are a few known exceptions, such as the bull shark and the river shark, which can survive in both seawater and freshwater. Well-known species such as the great white shark, tiger shark, blue shark, mako shark, and the hammerhead shark. We designed every piece of Shark watches into High performance; powerful and reflects to the Shark as the underwater beast that conquer.