Ayam Brand Singapore 3.73

120 years ago, our founder – Alfred Clouet created the brand consisting of a rooster in a rounded belt that had his name on it. He started importing sardines with the rooster brand in 1899.

As members of the trade and consumers started giving the name “Cap Ayam” to these canned sardines for easy reference, Mr.Clouet then had a genius idea to take on this local name which is a unique blend of Malay and English, In modern terms, that would probably be named as “a user-generated” brand.

Ayam Brand possesses a deep knowledge about its products, from sourcing of raw materials to marketing expertise and research. It maintains high level control over its quality to ensure consistency for all the products.