National General Automotive - NAT 3.26

NAT is a proud member of Abdullatif Alissa Group Holding; established in the 1940s when the Kingdom of Saudi Arabia was just carving a place for itself in the world map. Back then, Sheikh Abdullatif Alissa (may Allah have mercy on him) began his career as a distributor of cars produced by General Motors with a clear and strong slogan “Sincerity and true intentions in dealing with people are the foundations of success”.

The Alissa Group sets up National General Automotive Company (NAT), drawing on its rich pedigree in the automobile industry over the past few decades. This strategic arm has created a unified vision across all its business units in this space by extending the value chain of our current offerings and enhancing the ecosystem we operate in

NAT is the strategic arm that has created a unified vision across all business units in the Alissa Group by extending the value chain of the current offerings and enhancing the ecosystem.

NAT currently oversees the strategic direction and monitors the performance of Alissa Automotive Company (AACO), Alissa Universal Motors (AUM) and the General Automotive Company (Autostar). It also spearheads all automotive sector growth initiatives and business development practices in AAGH.

From cars sales, after-sales services, maintenance, spare parts and more - in just three years of its existence NAT has already made its mark. By consolidating shared services, NAT has become a truly integrated, end-to-end automotive holding company. NAT today serves to better prepare us to adapt swiftly to changing market needs and grow strategically within the regional automotive sector.

By leveraging Alissa’s extensive automotive experience, economy of scale, commercial acumen and our kingdom-wide footprint, NAT is redefining the automobile experience – on and off the road.