Art should be for everyone. Before LUMAS, however, that was often just a pipe dream; galleries tend to offer either high-priced, one-off works of art or extremely exclusive pieces with print runs of no more than five. Usually, only established collectors, institutions, and museums can afford this.
Museum gift shops sell an alternative in the form of the mass-produced prints, but these are not really capable of making any sort of personal statement. In the search for affordable but authentic art, there has traditionally been a large gap in the market. LUMAS was established to close that gap by creating a new space for art that speaks to all art enthusiasts, including new collectors.