Creative Munch 3.34

Most agencies believe in the Big Idea. We believe in Long Ideas. Big ideas come and go. By comparison, Long Ideas start earlier, and live longer. They travel further across media, companies, people and culture. They are ideas that are entertaining, interesting or useful enough to get shared. They are ideas which involve people, give people something to talk about or do, and the means to do it. And we build tinder into all our campaigns. Tinder sparks the imagination. Starts conversations. Magnifies and multiplies through word-of-mouth, PR and social media.