Cheeky Joe's - Johar Town, Lahore 5.85

Joe’s beginnings can be traced back to 9th Century, and to Kaldi, The Ethiopian Goat Herder who discovered the magical berries of coffee.

However more recently The Story of How Joe Got Cheeky begins in August 2007, A young man & woman were travelling from San Francisco to Seattle on the interstate 5 & stopped at the greyhound transit at Ashland, Jackson County-Oregon.

They read in the local newspaper of the passing of Alfred Peet, a brilliant man with a giant of a personality, whom many regarded as The Dutchman who taught America how to drink Coffee.

The young man & woman thought of it a sign for they were on their way to meet a certain coffee company in Seattle to sell the finest of coffees, cultivated from family secrets passed down for 12 centuries, from pure Arabica to blends with robustness never seen before.

With the top off their brown and orange striped ’69 Cadillac Eldorado, and Louis Armstrong’s & Elle Fitzgerald’s Cheek to Cheek Playing on RKJAZZ 88.1FM, the two turned back and decided to Get Cheeky on their own.

This is the story of Cheeky Joe’s Coffees.
A Tribute to the Dutchman..
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