ZBDG'EE (pronounced 'zi-bi-di-gi) has been with the family since the 1960s. Coined by Dr. Bobby Mendoza (one of the Mendoza siblings), it originally was a seemingly senseless term, which later on evolved to being an expression of appreciation for children.
In 2010, the LiliRey Famille (LRF), Corp. (the family company) decided to adopt the word as the name for its endeavor into the advocacy of education.
Today, not only is it the official tag for the family's academy, but "ZBDG'EE" is also an affirmation for brilliant children--clever, creative and kind-hearted.