Kantar Media Philippines 4.62

Kantar Media is a leading television (TV) audience measurement provider in the Philippines with capabilities in gathering TV viewing data in both digital and analog platforms.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes. Audience panel covers and represents 100% of the total Philippine TV viewing population. It has a total of 6.315 million homes in rural areas and 8.820 million homes in urban areas across the Philippines, bringing the total TV universe to 15.135 million homes nationwide covering 75 million individuals.

The panel reports on 7 sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal. NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report Nationwide or National ratings.

Kantar Media's current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas.

They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Kantar Media officially released its national television audience measurement data in the Philippines on January 2009 via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group. In February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.

In June 2012, Kantar Media expanded its TV audience measurement and added panel homes in rural areas across the provinces. From 8.820 million households in urban alone, it added 6.315 million homes in rural areas.

Kantar Media Philippines is the most reliable TV Ratings provider which covers both rural and urban areas, and represents 100% of the total Philippine TV viewing population.