Adventures of the North 3.21

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the Southeast Asian region being no exception. The effect of social media in the World Wide Web, we are now able to easily market the destination at our choice and for customers to verify through blogs and other trip advisors web sites.
The Philippines continues to be on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for TRIPLE A DESTINATION MANAGEMENT to penetrate the market.
An opportunity for Triple A DESTINATION MANAGEMENT success exists because the tourism industry is growing at a rapid pace annually especially PALAWAN was declared National Cultural Treasure and one of the most visited place in the world, and Boracay as well being included in the TOP 10 most beautiful beaches in the world. Yet, there are lot more hidden, potentially and equally beautiful places in the Philippines to be discovered. I am poised to take advantage of this growth and moderate competition in the provincial tours of the industry, with a dedicated and experienced tour guides, excellent networking, and effective management and marketing.
We intend to provide travel and adventure packages to tourists primarily in the Northern region, but also the whole of Philippines. Our services will initially include pre-arranged tours, custom packages according to client’s specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Triple A DESTINATION MANAGEMENT seeks to differentiate itself as the premier adventure tour operator in the LUZON area.
Our marketing strategy will be based mainly on ensuring customers know about our existence and the service we fulfill. Hence our intention is to make the right information available to the right target customers.
This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration peoples' budgets, that these people appreciate the service, know that it exists, and how to contact us.
The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet through a website and other social media sites such as Facebook, Instagram and Twitter.
It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects' origins and authentic food delicacies known in the places they visit. Hence we need to engage the right people in the right place at the right time if we are to ensure maximum satisfaction. This company intends to develop our team by hiring locals from the tour destinations.
Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, catering to the client's particular needs and intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.
We also intend to have well-designed brochures also be posted in our website and other promotional material that will enable clients to have an understanding of the types of services we offer and advantages of utilizing them. In summary we intend to attain the following objectives:
1. Continuously provide enjoyable quality excursions/trips on time and on budget.
2. Develop enthusiastically satisfied customers all of the time.
3. Establish a market presence that assures short-term and long-term profitability, growth and success.
4. We are fully committed to supporting growth and development in the tourism and overall economy of the Philippines by hiring locals;
5. Contribute positively to our communities and our environment. To be an advocate of PRO ENVIRONMENT act.