The Frock Shop 3.16

Jude Riddell opened The Frock Shop in September 2001 having had a love affair and passion for clothes and fashion throughout her life as she navigated her way through successful careers of Secondary Teaching, Social Work and subsequently Psychotherapy.
The Frock Shop is an iconic Fashion Boutique on the Kapiti Coast at Raumati Beach Village, and also operates an online store at www.thefrockshop.co.nz. We have over 22 designers all of which are NZ designed apart from the staple NYDJ and New London Jeans. We pride ourselves with our NZ labels and our preference is made in NZ.
Jude’s reputation and flair at The Frock Shop is intrinsic to her personal style philosophy which encourages women to look their best every day not just when they are going out. The Frock Shop is about ATTITUDE in dressing, projecting a strong, confident self rather than following fashion stereotypes of who we think we are, or should be and how we think others perceive us.
Jude has trained extensively in Styling and Colour Image Consulting and brings these added skill to her clients at The Frock Shop.
Like us on Facebook and Instagram @thefrockshopnz for ongoing Fashion and Style Therapy advice, Hot Goss and Stories from The Frock Shop!