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Its key role is promoting the district internationally, domestically, for major events and develop collateral (promotional tools) e.g. websites, video, print and online tools. The RTO works closely with key agencies like Tourism New Zealand (TNZ), Tourism Export Council of NZ (TECNZ), Tourism Industry Association NZ (TIANZ), Christchurch International Airport Ltd (CIAL), Hurunui Tourism and Christchurch & Canterbury Tourism.