AskPeter - Communication Design - Wairarapa 2.11

Communication design is communication with a purpose.

Communication is an integral part of your business or organisation and is reflected in everything you do; your logo, your premises, your business name, how you present yourself and even how you answer your phone.

Communication takes place everytime you interact with your customers or potential customers. It's important to ensure that each time people see or hear you, that the message they receive is appropriate and consistent with your values.

To communicate effectively you need to understand what you're saying, how you're going to be saying it and why you need to say it at all. We can help you with your communication design including, marketing, advertising and branding.

Everyone communicates, and in today's electronic world we are literally bombarded with communication 24/7, so it's becoming more and more difficult for people to decide which messages are of interest to them, and which messages they can ignore. So, when you're communicating, you'll want to ensure that you're communicating the right message, to the right people, for the right reasons to achieve the right results.

Communication design takes into consideration all the aspects that influence the effectiveness of your communication, by focussing on what you're communicating, how you're communicating and why you're communicating.