Studio Bertjan Pot 3.21

I design products. Often they are Interior products. The way interior products relate to their users appeals to me. Interior products are not distant and hardcore industrial like power tools, cars and buildings, but also not as personal and hip as fashion. Furniture and lighting design really fits the method I work with. Working on my designs I start small, playing with and focusing on a material or a technique. I search for a system, the DNA, which I will use as building stones for something bigger. The optimal use of a material and technique make a valuable product, each ingredient humbly present complementing the others. I try to make products that can be just a bit more than the function they have to fulfill. My method is both technical and intuitive. Intuition is hard to explain and I think it is better that way. For every decision we make there are several reasons. Some are mentioned, but the best are silently accepted. My technical interest and creative fantasies are a way to push the boundaries of Industrial production. With some intelligence and a little ignorance we might be able to realize what we wish for.