Rotterdam received the license to organize the Social Media Week for the fourth time. The theme in 2017 is "Language and the Machine: Algorithms and the Future of Communication." Maarten Reijgersberg (initiator): "The distance between humanity and technology is becoming less and less. It offers enormous potential."
"Social Media Week is a wake-up call. Because the future has already begun, it is now. We must sprint now, to get ahead of the world and build bridges between sectors and disciplines. A cross-sector approach is essential. That's why the organization has made the conscious decision to present small and large cases in the program."