Nyenrode Business Universiteit 6.18

For business, by business
For business, by business has been our motto from the day our institute was established. It still defines the university and assures that practical relevance is of main importance to our faculty. Nyenrode’s close contacts with the business world, its education and its research reinforce and inspire each other.

Role in society
Nyenrode is committed to society. It acts as a catalyst for companies, entrepreneurs, executives, managers and professionals in the Netherlands and abroad. It consistently advocates that companies should be designed, operated and managed as sustainable organizations. They should provide future and meaning to a broad range of stakeholders and constituents. Not only in short term, but also on the long run. It teaches its students to be responsible citizens in every aspect of their personal work and life. They should show this to the community, already while studying.

International perspective
The international perspective is deeply rooted in our way of being. Nyenrode receives and exchanges students from all over the world and has a strong international focus in its education. Several centers zoom in on international topics such as globalization, offshoring, international diplomacy and business in significant countries like China and India. It needs no clarification that Nyenrode leads exchange programs with counterparts all over the world.

Leadership, entrepreneurship, stewardship as identifying concepts
Beside Nyenrode’s core focus areas leadership and entrepreneurship, Nyenrode is dedicated to stewardship as a third identifying concept. It should be seen in line with the increased importance of ethics, corporate governance and sustainability in both education and research. Stewardship indicates responsibility for the business community, the businesses themselves and the people working in it.